About me

About

"Crafting stories that transcend mediums, repurposing content with purpose, and connecting narratives to audiences in a meaningful way. My mission is to create and curate content that not only informs and entertains but also weaves a thread between diverse platforms to build a cohesive and engaging story experience.”

I’m Jamie Coles, a proponent of transmedia storytelling and an advocate for the innovative repurposing of content. My work is about recognizing the intrinsic value of a story and understanding how it can be told, retold, and reshaped across different media for maximum impact.

As seen in

My philosophy

At the heart of my approach is the transmedia storytelling theory, which involves creating narratives that unfold across multiple platforms, with each element making a distinctive contribution to the user's understanding of the story as a whole. This method not only enriches the audience's experience but also leverages the unique strengths of each medium to enhance the story's reach and engagement.

My strategy revolves around the concept of content fluidity—the art of taking a single piece of content and reimagining it in a multitude of forms. This could mean transforming a video interview into a compelling blog post, a series of tweets, or a dynamic infographic. Conversely, it can involve curating a collection of diverse content pieces and weaving them into a cohesive and more substantial narrative.

My strategy

This philosophy of content creation and curation is not just about maximizing resources; it's about deepening the audience's connection to the material and ensuring that every story told is accessible, engaging, and resonant, regardless of the platform.

Through my work, I aim to demonstrate how strategic storytelling and content repurposing can lead to a robust and versatile communication strategy. I invite you to explore my portfolio to see this practice in action and to consider how it might benefit your own projects and goals.