Welcome to my Publications page! Here, you'll find a collection of my scholarly work, which reflects my passion for storytelling, digital media, and the intersection of technology with social issues. While my writing is grounded in academic research, it's crafted with a broader audience in mind. I aim to make complex ideas accessible and engaging for all readers. If you're interested in research, publication collaborations, or have proposals you'd like to discuss, I'm always open to exploring new ideas and opportunities. Let's connect and contribute to the body of knowledge together.
**Recent Publications**
- Coles, J., (2024). “Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action”. In I. Pereira, P. Pires, & J. Santos (Eds.), *Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs* (pp. 104-122). IGI Global.
*In this chapter, I explore how transmedia storytelling can be a powerful tool for promoting the United Nations Sustainable Development Goals (SDGs). By weaving narratives across multiple platforms, we can inspire action and raise awareness about important social and environmental issues.*
- Coles, J., Fenton, A. (2023). “A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction” in Naess, H. E., Chadwick, S. *The Future of Motorsports: Business, Politics and Society*, Routledge.
*This piece examines the synergy between digital video content and data analytics in motorsport. I discuss how this convergence enhances fan engagement and offers insights into the future of motorsport media and marketing strategies.*
- Coles, J., Sherratt, F., Olivier, B., Powel, S. (2015) “Increasing Media Literacy by Embedding Digital Stories for Assessment on a Work-Based Learning Module” *Media Education Research Journal* 6.1: 81-86.
*Here, I delve into the role of digital storytelling in education, specifically within the context of work-based learning modules. The article presents the benefits of this approach for increasing media literacy among students.*
- Zaluczkowska, A., and J. Coles. (2015) "Let me tell you a story: teaching transmedia in HE." *Media Education Research Journal* 5.2: 103-111.
*In collaboration with A. Zaluczkowska, we discuss the pedagogical strategies for teaching transmedia storytelling in higher education. This publication sheds light on the challenges and rewards of integrating transmedia practices into the curriculum.*
